\u00a0<\/strong>Equity<\/a> has for the third time in a row been recognized as the most loved banking brand by women in Kenya, according to a recent survey conducted by IPSOS and BSD Group. The survey, which included over 1,000 adult women from all eight former provinces in the country, aimed to provide insights for Kenyan businesses on how to improve their engagement with consumers and bridge gaps between organizations and brands.<\/p>\n

Overall, Equity<\/a> climbed one place to position three behind MPesa and Safaricom. Equity’s cemented position as the most beloved banking brand among women underscores the lender’s efforts to champion financial inclusion in Kenya, through products and services tailored for women consumers.<\/p>\n

<\/p>\n

Equity<\/a> has leveraged technology to remove barriers to financial access, which includes the introduction of Boostika, a novel solution that enables Equity customers to carry out transactions even with insufficient funds. Additionally, Equity has upgraded its digital banking platform on Equity Mobile and Equity Online.<\/p>\n

The upgraded platform now offers savings and investment options whether you require to save funds for unforeseen events, or towards short term, medium term or long-term goals, along with digital lending services. The Bank also offers premium cards and Supreme Banking services, emphasizing its commitment to empowering women across board financially.<\/p>\n

Furthermore, Equity is committed to empowering young entrepreneurs and women nationwide through financial literacy programs<\/a> available at all its branches.<\/p>\n