Business Quest 
Bringing greater clarity into your life with vivo’s all-new Y53s and its 64MP
camera
Vivo is set to launch its latest smartphone, the vivo Y53s on the 4th of August in Kenyan stores. The device, which goes by the slogan ‘Clear shot, Unlock more fun’ is expected to have upgraded functions to set a high bar for mid-range products being made for this generation to live life to the fullest.
According to the company statement, the device will come with a high-definition 64MP main rear camera
bringing impressive clarity to its users at unbeatable value. Users will enjoy tailored enhancements across
five aspects, including skin tone, texture, and facial features. They will be able to adjust the details
manually, to create portraits and selfie videos that showcase their unique personality and selves.
Additionally, the selfie camera will be a 16 MP shooter that is supported by an intelligent algorithm that
enhances vivo’s expertise in front camera photography.
The vivo Y53s will allow users to take quality photos even with minimal external lighting with the super night
mode also keeping objects into constant focus by locking their eyes to make sure they are the center of
attention using the PDAF technology.
According to Mr. James Irungu, vivo Kenya Brand and Communications Manager, the brand seeks to
create products with leapfrog performance and trendsetting design at an affordable price, to build a smart
life for young people with the Internet of things and is looking to launching more exciting products in the
market.
Additionally, the vivo Y53s will come with 5000mAh battery fitted with a 33W Flash Charge fast charging
technology which has the ability to recharge of up to 70% in just 41 minutes, which is 37% faster than
the 18W Fast Charge.
The exterior of the vivo Y53s will allow users to match their phone to their look. The phone’s appearance
has been constructed with much consideration of both practicality and aesthetics. It comes in two stunning
colors: Deep Sea Blue and Fantastic Rainbow. The device will be placed on pre-order on the 26th of July
2021.
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