BQ Reporter 
CFAO, whose parent company is Toyota Tsusho Corporation (TTC), will be the exclusive dealer of Toyota vehicles, its genuine parts in Kenya as well as exclusively offering Toyota manufacturer’s warranty[Photo Toyota Ltd]
Toyota Kenya has rebranded to Cooperation for Africa and Overseas (CFAO) Motors Limited Kenya in a move aimed at enhancing multi-brand distribution of cars, motorbikes, and equipment.
CFAO, whose parent company is Toyota Tsusho Corporation (TTC), will be the exclusive dealer of Toyota vehicles, its genuine parts in Kenya as well as exclusively offering Toyota manufacturer’s warranty
In addition,it will be the distributor of Suzuki vehicles,Yamaha motorbikes, and Hino trucks.Arvinder Reel, CFAO Motors Kenya Ltd Managing Director, during a media briefing held on Tuesday, said that the firm will, however, retain its Toyota brand which will be a trading name.
“Our core business is Toyota, we are the exclusive distributor, by retaining the Toyota business means that we shall then deal with TTC and we will be the exclusive distributor of Toyota vehicles, nothing changes as far as our offerings are concerned, its purely a rebranding and we will have four brands under our wings,” he said.
The rebrand and name change by Toyota Kenya Limited was approved through a special resolution by shareholders and authorization by the Board of Directors. Overall, this change allows us to enhance our value chain in the automotive sector over and above the Toyota brand, which remains the core of our business
