fatuma jillo 
The Smirnoff Battle of the Beats (SBOB) has reached an exciting phase as the top four DJs from the Coast –
RATIHY THE DJ,
DJ SPYKE 254,
DJ DADDIE,
DJ CALZ KE-competed in a high-energy live battle last Friday on TV47.
This thrilling showdown highlighted their incredible skill, creativity, and unique styles, leaving the audience eager to crown the coast region’s hottest DJ.
With the live performances complete, the power now lies with the fans to decide who will take home the title.
Voting for the winner is currently underway, giving audiences a chance to rally behind their favourite DJ and make their voice heard in this final stage of the competition. Each vote will contribute to determining who will be named the Smirnoff Battle of the Beats champion.
To support your favourite DJ and ensure they advance to the next round, send an SMS with the name of your chosen DJ to 21860—free of charge! Every vote counts in deciding who will represent the Coast Region in the next stage of the competition
These DJs have not only displayed incredible skill and creativity but have also embodied the spirit of Smirnoff’s “We Do We” campaign—”Be the audacious spark that ignites the collective.
“SBOB is more than a competition; it’s a platform committed to nurturing DJ talent across the country.From training sessions to development opportunities, SBOB provides emerging DJs with the platform to elevate their skills.
This journey began with 12 exceptional DJs from the Coast region, and after multiple rounds, the top four now vie for the coast region title.
The winner of the Coast region will then proceed to the ultimate battle, where winners from Mt. Kenya, Lake, Rift Valley, and Nairobi (the next phase after Coast) will compete for the title of Kenya’s Best DJ.
The We Do We campaign—of which SBOB is a part—is a celebration of the unity and excitement that flourish when people come together. It promises an unforgettable journey filled with moments of joy and collective experiences.
Smirnoff’s, We Do We campaign is committed to empowering communities and embracing the richness of diversity, creating inspiring and uplifting shared experiences.
