Business Quest 
By Nicholas Mulila;
In recent years, global cyber threats have continued to escalate, leading to an urgent need to defend the digital ecosystem.
Kenya’s rapid adoption of digital technologies has come with its own share of pros and cons.
On one hand, it has pushed the nation to become a leader in technological innovation in the region.
On the other hand, it has attracted a significant number of cyberattacks, targeting sectors ranging from telecommunications to banking and government systems
Kenya has faced a rising wave of cyberattacks, ranking among the top three most targeted countries in Africa.
In 2024, cyberattacks targeting Kenya increased significantly with the Communications Authority recording approximately 860 million incidents.
This surge has been attributed to the growing sophistication of cyber threats, driven in part by advancements in AI, which cybercriminals have exploited to launch more targeted and complex attacks.
In this age of interconnectivity, where everything provides the opportunity for data breaches and cyber-attacks to occur, implementing cybersecurity strategies is no longer an option for organisations; rather it is a necessity.
Cybersecurity tactics such as Bug Bounty programmes, enable organisations to turn to ethical hacking and have vulnerabilities reported and fixed internally.
The Bug Bounty programmes are a flexible and cost-effective way for companies to tighten their defences.
They also provide an opportunity for researchers to put their skills to use, help make online platforms safer, and maybe even make a living from this.
The landscape of what constitutes a cyber threat is changing, and organisations should be willing to engage with cybersecurity providers to help them secure their information.
Safaricom has adopted Bug Bounty programme as a proactive prevention mechanism.
The programme provides a platform for hackers to report any vulnerabilities that they may find in our products confidentially and ethically.
Once validated, the scientists are rewarded a bounty, which converts a possible danger into a great source of knowledge and, in the end, a solution.
By partnering with the ethical hacking community, we have been able to identify key vulnerabilities,ensuring that our systems remain secure.
In an ever-evolving and complex industry such as cybersecurity, it is almost impossible to predict what the future holds.
Therefore, the need for strong cybersecurity measures has never been more critical.
Cyber threats are changing daily, and so are their defensive counterparts, moving along a trajectory of evolvement in line with increasingly complex networks to be defended.
With growing interconnectivity, it is imperative that cybersecurity is core to all organisations’ operations if they are to survive.
The danger has become an actual issue, and the penalties of cybersecurity ignorance are devastating.
Businesses that do not prioritise this aspect, stand to lose their money and the trust they have cultivated with their target audience over time.
The nature of cyber threats extends far beyond compliance, and as such, organisations must understand that cybersecurity is about survival in a dangerous world.
Each business must modernise, use good cyber hygiene and outsource help to protect themselves.
As the Cybersecurity Awareness Month comes to an end, it is important to note that cybersecurity is the new grounding for future-proofing businesses in this era of technology.
This author is the Chief Corporate Security Officer at Safaricom:
