Business Quest 
Dr Jas Bedi, Chairperson-Kenya Private Sector Alliance (KEPSA).
By Dr Jas Bedi
Africa’s population is estimated at 1,373,486,472.Generation Z is currently the largest generation in Africa with 428,514,686 inhabitants making up 31.20%.
Kenya’s population is estimated at 54,985,702. Generation Z is the most populous with 18,378,493 inhabitants representing 33.42%.
Millennials are 12,123,453 representing 22.05%. Both generations make up 55.47%. At KEPSA, we recognise that the emergence of Generation Z in the workforce represents not just a demographic shift but a profound transformation in corporate culture and leadership dynamics.
This generational shift presents both challenges and opportunities for businesses in Kenya.
In alignment with our KEPSA Business Strategy 2023-2027, we are committed to fostering an inclusive environment that embraces generational diversity. Our strategy recognises that the future of corporate leadership will be shaped by the diverse perspectives and ideas that Gen-Z brings to the table.
By actively engaging this generation, we aim to cultivate a new wave of leaders who are equipped to navigate the complexities of the modern business world.
To support this initiative, KEPSA has launched several initiatives specifically designed to onboard and empower Gen-Z entrepreneurs.
This initiative comprises the Ajira Digital Program that targets individuals aged 18 to 35, offering training, mentorship, and job linkages through various avenues such as Ajira Youth Empowerment Centres (AYECs), university clubs, and partnerships with the private sector, Twende Digital Project with an aim to boost youth employment by empowering SMEs and has set targets such as generating 3,046 employment opportunities for young people and enhancing the income, profitability, and productivity of 400 SMEs.
The Digital Skills and Employment Advancement Program (DSEAP), through the Microsoft Community Training (MCT) platform, trained 15,000 youth and provided labour market information to over 200,000 young individuals. Dual TVET and the Digital Explorer among other KEPSA initiatives are strategically focused on driving the digital transformation of small businesses, creating job prospects in the digital sector, supporting the digitalisation efforts of the public sector, and enhancing market-oriented skills.
Additionally, KEPSA has implemented training workshops focusing on critical skills such as digital marketing, financial literacy, and business management. These workshops are tailored to meet the needs of young entrepreneurs, ensuring they are well-prepared to thrive in an increasingly competitive environment. By equipping Gen-Z with the necessary tools and knowledge, we are laying the groundwork for their success in leadership roles.
As we move forward, it is crucial that we continue to embrace generational diversity in our corporate strategies. By fostering an inclusive environment that values the contributions of all generations, we can drive innovation, enhance productivity, and ensure sustainable growth for our businesses. The rise of Gen-Z is not just a trend; it is a transformative force that will shape the future of corporate leadership in Kenya.
We invite all stakeholders to join us in this journey towards a more inclusive and diverse business landscape.
Together, we can harness the potential of Generation Z and create a thriving environment that supports the next generation of leaders. Let us work collaboratively to ensure that our businesses not only adapt to change but also lead it, setting a benchmark for future generations to follow.
Dr Bedi is the Chairperson of the Kenya Private Sector Alliance (KEPSA).
