BQ Reporter 
Naivas Supermarkets and ParkPro Launches Take-back program to Promote Soft Plastic Recycling:
Mazingira Day provides a vital opportunity to accelerate environmental protection.
In a significant step towards environmental sustainability, Naivas and PAKPRO have launched an innovative take-back program aimed at promoting the return of Naivas soft plastic packaging materials.
This initiative aligns with the National Environment Management Authority (NEMA)’s regulations on waste management and represents a broader commitment to environmental responsibility.
The program encourages consumers to return a variety of Naivas-branded soft plastic packaging, including cereal bags, sugar bags, bread bags, and shopping bags.
Initially rolled out in seven stores, there are plans to expand across all 106 Naivas outlets nationwide.
The participating stores include Greenspan Mall, Waterfront Karen, Kingara Greens, Juja City Mall, Ciata City Mall, Point Mall Buruburu, and Capital Center.
“As Kenya’s largest retailer, we have a responsibility to lead the way in raising consumer awareness about sustainability,” said Naivas Chief of Strategy, Andreas Von Paleske.
“By offering customers the opportunity to return their used soft plastics, we aim to reduce the negative impact of improper disposal on both the environment and public health.
We believe our customers are eager to be part of the solution and contribute to making a positive difference.”
NEMA continues to enforce regulations requiring producers to take a proactive role in waste management, emphasizing Extended Producer Responsibility.
This mandates that manufacturers and producers actively participate in managing their post-consumer packaging, ensuring that materials are collected for recycling or other forms of treatment.
Recycling is essential for the environment, as it reduces waste, conserves natural resources, and decreases pollution.
By participating in the take-back program, customers will not only help mitigate the harmful effects of plastic waste but also set an example for sustainability in their communities.
As a gesture of appreciation, participants in the program will be recognized and celebrated by in-store Naivas teams, creating a positive experience that inspires more shoppers to engage in this impactful initiative.
By bringing back their soft plastic packaging, customers become champions of sustainability, contributing to a cleaner environment and promoting a culture of recycling.
Naivas invites everyone to take part in this vital effort. Together, we can make a meaningful difference in protecting our planet for future generations.
