Paul Arithi 
Little offers a drop off delivery point of 7 kilometers that is tiring and challenging for most bicyclists.[Photo/File/B.Q}
● Carrefour Kenya will use the e-bikes to deliver its online orders
● The fleet has recruited female riders to promote gender equality in the mobility
industry
Carrefour, owned and operated by Majid Al Futtaim in Kenya, has announced a partnership with Little — which will see the retailer roll out e-bikes to be used when delivering its online orders as of 28 July, 2022.
The initiative is part of Carrefour Kenya’s agenda to increase the sustainability of its services and become Net Positive in carbon and water by 2040. The fleet will initially consist of female riders, promoting gender equality in the mobility industry.Franck Moreau, Regional Director of Carrefour East Africa at Majid Al Futtaim Retail,said “We are seeing a fast growth in our online orders. Our target is to have up to 40 per cent of our online deliveries fulfilled using e-bikes by the end of 2022 following rigoroustesting for mileage and efficiency.”
He added: “Micromobility is the future of last-mile deliveries, and we are excited to be
switching to electric motorbikes to reduce congestion and lower emissions whilst boosting Kenya’s sustainable development goals. With our new fleet driven by all female drivers, we can continue to harness the power of innovation whilst steering towards a more positive future.”
With the increasing cost of fuel, Carrefour’s e-commerce platform offers customers a very convenient mode of shopping, with the widest range of products, competitive delivery prices and the option of scheduled or immediate delivery, to suit their needs.
