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KWAL Commercial Director, Jonas Geeraerts during his speech to the attendees during KWAL’s Hunter’s Choice rebrand at the Kenya Wildlife Service Club House.
- The new upgraded Hunter’s Choice bottle has three key features: a new closure, a vibrant and modern label, and a new brand proposition.
- The Hunter’s Choice pricing remains at the recommended retail prices.
- The whisky is targeting the young Kenyan male audience who is ambitious and seeks meaning and purpose in life.
Whisky consumers will now enjoy Hunter’s Choice in a new upgraded bottle designed to give drinkers a unique experience. This is after the Kenya Wine Agencies Limited (KWAL) unveiled a new packaging.
Hunter’s Choice, a whisky brand by KWAL will now be sold in a new-look bottle that has been meticulously designed to include a new closure that will guarantee the product’s safety. “The new upgraded bottle has three key features: a new closure, a vibrant and modern label, and a new brand proposition. This new closure is aimed at securing the brand as a leader in the local whisky category,” said Mr Jonas Geeraerts, KWAL Commercial Director during the launch.
The taste and pricing of Hunter’s Choice have not changed. The rebrand is for our consumers to enjoy a fine whisky in a nice new bottle, at an affordable price.The last time we did a bottle upgrade was in April 2018, and we have now improved it after feedback from our consumers
“The taste and pricing of Hunter’s Choice have not changed. The rebrand is for our consumers to enjoy a fine whisky in a nice new bottle, at an affordable price. The last time we did a bottle upgrade was in April 2018, and we have now improved it after feedback from our consumers,” added Geeraerts.
Hunter’s Choice also seeks to engage young Kenyan males looking for meaning and purpose in life and experiences that reflect their journey into manhood. “The bottle upgrade is aimed at appealing to male consumers aged between 20 and 35. Our insights revealed that Hunter’s Choice fits seamlessly into their lifestyles and provides diversity,” said Dr. Senorine Wasike, KWAL Head of Marketing.
As part of taking the brand to consumers, KWAL has rolled out an Explore Boldly on-ground activation campaign in Nairobi, Kisumu, Eldoret and Nakuru over the next three (3) months. “We know our target audience is young and ambitious, hopes for better and works towards it. He’s hungry for success, respect and admiration of his peers. If he makes it that will truly set him apart. Hunter’s Choice whisky therefore seeks to honour these individual achievements. Within the golden liquid lies the golden moments of everyone’s successful endeavours” added Dr. Wasike.
