Business Desk 
Awarding the Superbrands Seal, Project Director and Associate Publisher at Superbrands East Africa, Jawad Jaffer, noted that a high profile of the brand reassures existing customers that they are buying the right brand and motivates potential customers to try the brand.[Photo/Kerichi Gold Website]
Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety of tea leaves.
The seal, which signifies a brand’s capability to command respect from its customers and thereby be able to command a premium, is awarded by independent and voluntary panels of experts from a range of backgrounds, known as the ‘Brand Council’, after a thorough vetting.
Speaking during the awarding ceremony, Kericho Gold Managing Director, Fahim Ahmed, noted that the years of being one of the leading tea leaves, their consistency in offering quality and premium consumer products and their culture of “striving for success” within the organization played a big role in the awarding of the Superbrands status.
“Outstanding brands distinguish themselves through collaborative enterprise, creative marketing and superior products. For Kericho Gold, it’s a joy to have our products differentiate us from another brand. Our many years of hard work, uncompromising quality on our products and the culture of “striving for success” has made it possible to achieve this great milestone,” said Ahmed.
Ahmed emphasized Kericho Gold’s commitment to maintaining the same quality standard of tea leaves.
“Receiving this honor today is a statement of trust and confidence in our range of tea products. As a company we will endeavor to ensure the same quality of tea leaves is maintained every time and our customers continue enjoying products that adhere to global set standards in quality taste and safety,” mentioned Ahmed.
Awarding the Superbrands Seal, Project Director and Associate Publisher at Superbrands East Africa, Jawad Jaffer, noted that a high profile of the brand reassures existing customers that they are buying the right brand and motivates potential customers to try the brand.
“Our mandate as an independent arbiter is to encourage quality products for the market from manufacturers and service providers. Suppliers and customers are reassured that they are working and dealing with a great brand,” noted Mr. Jaffer. “Research by Nielsen, Synovate, BDRC, TNS and other research companies have found that consumers are more than 70 per cent more likely to purchase products or services displaying the Superbrands Award Seal. This thus translates to more sales for products and services, an added advantage for companies,” he said.
Qualified and participating brands will receive the” Superbrands Award Seal” which can be used to symbolise their “Superbrands Status” on their advertising and marketing materials, website and packaging.
Kericho Gold joins about 20,000 major brands in more than 85 countries worldwide that have achieved the Superbrands status.
