KBL Unveils Manyatta Cider:A Toast to African Flavors

Kenya Breweries Limited Unveils Manyatta Cider: A Toast to African Flavors

Kenya Breweries Limited (EABL) proudly unveiled its new cider brand, Manyatta, with a vibrant cultural celebration titled “Passionate Pages Flavored by Manyatta” on March 23rd, 2024. Held at the New Muthaiga Mall, Thigiri Ridge, the event served as a launchpad for Manyatta and a captivating immersion into African culture.

**Vijana Baru Baru, who were launching their much-awaited EP dubbed Passionate Pages, at the Passionate Pages flavored by Manyatta that took place at New Muthaiga Mall, Thigiri Ridge.**

Manyatta comes in a variety of flavors that capture the essence of the continent. These include Manyatta Cider, Lemon and Ginger Cider, Mango and Ginger Cider, and Pineapple and Mint Cider. The brand aspires to offer a taste of home in every bottle, with a flavor for every palate.

“Manyatta’s ideology is to bring African culture back to life and celebrate it,” said Faith Nyambura, Marketing & Innovations Manager, EABL. “We believe in appreciating our unique identity through experiences that touch all senses – music, food, and fashion.”

**The night’s MC’s Claudia Naisabwa and BV Accurate, at the Passionate Pages flavored by Manyatta event that took place at New Muthaiga Mall,Thigiri Ridge.**

True to its promise of curating the African experience, Manyatta Cider, is more than just a drink; it is a celebration of African heritage and a commitment to showcasing the continent’s vibrancy in a modern way.

The event embodied this vision, transforming the venue into a haven of authentic African experiences. Guests enjoyed delectable African cuisine, immersive vibes, and a stellar lineup of Kenyan artists including DJ Candy, Ethan Muziki, Ayrosh, Karisma, DJ Kaneda, Ndovu Kuu, Ihaji, Hart The Band and DJ Suraj.

**Claudia Naisabwa on stage at the Passionate Pages flavored by Manyatta event that took place at New Muthaiga Mall, Thigiri Ridge.**

The event also served as the platform for Vijana Barubaru’s highly anticipated EP, “Passionate Pages,” a beautiful expression of love and African creativity. The collaboration between Manyatta and Vijana Barubaru perfectly captured the essence of the evening – a celebration of shared heritage and artistic expression.

“Passionate pages is just the first of many celebrations of African-ness that will be flavored by Manyatta, as we strive to be the curator of African tastes,” said Faith Nyambura, Marketing & Innovations, Manager, EABL.

**Ndovu Kuu performing at the Passionate Pages flavored by Manyatta event that took place at New Muthaiga Mall, Thigiri Ridge**.

“We promise to develop more opportunities for our African-ness to be showcased and appreciated, deliver the taste of home in every drop of Manyatta Cider and to stay true to our brand vibrancy that is uniquely ours.” She added.

Speaking during the launch event, Vijana Barubaru expressed their excitement and appreciation for the support from EABL on the launch of their EP.

“Collaborating with Manyatta for the Passionate Pages launch event was a true honor for us.It is inspiring to see a brand dedicated to celebrating African culture in such a vibrant and authentic way.This partnership allowed us to showcase our artistry alongside Manyatta’s commitment to African-ness, and we look forward to more opportunities to collaborate and uplift our shared heritage.”

Through collaborations like these, Manyatta and Vijana BaruBaru aim to continue providing platforms for African artists to shine while celebrating the essence of African culture in all its forms.

**Charisma performing at the Passionate Pages flavored by Manyatta event that took place at New Muthaiga Mall, Thigiri Ridge.**

The success of the Passionate pages flavored by Manyatta marks a new chapter in Kenya Breweries Limited’s dedication to celebrating African culture, appreciating uniqueness, creating unforgettable experiences and celebrating our consumers.

-Ends-