Jumia has announced today that Charles Ballard has been appointed as the new CEO of Jumia Kenya, effective from March. Charles takes over the mantle from Juan Seco who left after eight years at Jumia to join a pan-African player in the FinTech space.
“I am excited to continue driving the e-commerce narrative in rural Kenya where more than 70%of the population lives. Access to Modern Retail is a challenge in these areas, which is a great opportunity to grow our online marketplace. E-commerce can bring better prices, more choices, and convenience to the rural Kenyans”, said Charles Ballard.
Charles has lived in Kenya for almost a decade and is married with two children. Charles’ promotion to Kenya CEO represents an opportunity for another ‘homegrown Jumee’ to grow. He is a perfect example of the breadth and depth of the career paths that Jumia has to offer, and we plan to grow an even stronger team to pursue the work we have started.
He will also continue to be intensely involved with Customer Experience initiatives at the core of our business.