Paul Arithi 
Equity’s mobile virtual network operator (MVNO), Equitel, has launched its fourth generation (4G) services. The new 4G high-speed broadband network offers faster speeds to browse, stream, download and upload for customers in line with current market demands.
Commenting on the launch of the new 4G service, Finserve Africa Managing Director, Lanre
Bamisebi, who is also the Equity Group IT and Operations Director, noted that the upgrade
would enhance customer experience, more so in the current environment where customers
are working from home and require better connectivity.
“We are delighted to launch the Equitel 4G services in the market, in line with strengthening
Equitel’s capability as a mobile virtual network operator (MVNO). The new Equitel 4G SIM
will address the issues of slow internet connection and limited data coverage,” said Lanre.
Equitel has put in place attractive data bundle offers to allow customers to enjoy the new 4G
experience.
“As part of the launch, we are offering a100% bonus to our customers by doubling their data
bundles. We expect this to significantly accelerate our revenue growth and grow our active
customer base,” added Lanre.
Equitel is the leading multi-channel money product in Kenya offering customers the
convenience, accessibility and ease of transacting through a variety of bank channels
including ATMs, online banking, bank branches and agents. It also provides a distinctive,
agile and secure mobile channel that seamlessly integrates banking and other financial
products and services while providing value-added telco products and services.
During Equity Group’s Q1 2021 results announcement, Equitel registered a 14% growth in
customer transactions from 65.4 million in Q1 2020 to 74.8 million in Q1 2021, while the
value of transactions grew by 163% from Kshs. 160.5 billion in Q1 2020 to Kshs. 421.8
billion in Q1 2021.
The new Equitel 4G SIM cards are already available across all Equity branches
countrywide. To acquire the new Equitel 4G SIM, customers need to visit their nearest
Equity branch where an Equitel representative will assist them.
