Business Quest 
DataMuse has partnered with French tech giant Criteo to allow marketers across Africa to boost the commercial value of their products and services.
The agreement will be offered in Kenya, Tanzania and Uganda first before being made available in other African markets by the end of the year, which will see Criteo’s Commerce Media Platform become accessible to DataMuse clients in Africa.
The Commerce Media Platform allows Criteo to offer first-party data-driven solutions for both new customer acquisition and customer retention.
DataMuse represents globally proven ad-tech and innovative platforms that focus on delivering meaningful and impactful campaigns beyond impressions and clicks. DataMuse is driven by insight and propelled by relevant ad experiences, helping brands and agencies reach consumers by expanding their capabilities with access to new ad tech, audience insights, analytics, and media platforms.
“Africa presents the greatest opportunity for growth in the digital space. Criteo’s increased participation in our market is indeed further validation of the growth of the digital economy in Africa.”, said Allen Kambuni, CEO of DataMuse.
