![](https://i0.wp.com/www.businessquest.co.ke/wp-content/uploads/2024/05/IMAGE-1-2-scaled.jpg?fit=1024%2C683&ssl=1)
Chumz CEO Samuel Njuguna scans the Chumz QR code to show how the application runs to Mpesa Africa Chief Commercial Officer, Felix Kamenga (c) and Safaricom PLC Brand and Marketing Director Zizwe Awuor during the Spark Accelerator program cohort one unveiling at iHub. The program enables startups to grow and scale their businesses.
- Nine early-stage startups selected to benefit from the Spark Accelerator Program
The Spark Accelerator Program is an initiative of Safaricom, M-PESA Africa and Sumitomo Corporation, implemented by the iHub that seeks to grow and scale commercially viable businesses that are also creating societal change.
Safaricom Plc in partnership with M-PESA Africa and Sumitomo Corporation has shortlisted nine startups to benefit from the Spark Accelerator Program, a platform for bold and visionary founders to grow and scale their businesses.
The recipient startups were identified following a call for applications across different categories, which included Embedded Finance, Future Fintech, SME Productivity Tools and Content. By providing a blend of training, mentorship, and go-to-market support, the Spark Accelerator is taking an ecosystem-based approach to provide the startups with access to markets, access to technology, product development support and access to capital.
“Leveraging technology to drive meaningful innovation is a strong premise under which the Spark Accelerator program was founded. By supporting and investing in these tech-enabled startups, we aim to drive significant societal change and economic growth.
We are excited to work with visionary founders who represent the promise of tomorrow and to see the impact they will create in their respective sectors,” said Peter Ndegwa, CEO, Safaricom.
The first cohort of the Spark Accelerator will include two startups under Embedded Finance category namely Chumz, a startup that is leveraging mobile money, gamification, and behavioral psychology to build a community of savers and Nobuk which is streamlining payment collection and reconciliation for African groups and collectives, simplifying financial reporting.
Four startups were shortlisted under the SME Productivity Tools category.
These include, Chpter which empowers businesses to sell more on social platforms like WhatsApp and Instagram by automating conversations, marketing and payments all in one place, through an AI powered platform.
Faidi HR, a one in all Cloud Payroll and HR Platform for Businesses, Churpywhich seeks to automate repetitive and manual tasks in the office of the “CFO” and Twiva, a social-commerce platform that helps brands to effectively gain access to markets by leveraging social media influencers to market their goods and services.
HealthX Africa,a data driven, primary health care provider offering hybrid digital and physical touch points, with the goal of providing a doctor for every Kenyan and BlackRhino VR that is enabling creators and brands alike, to tell immersive and interactive stories that are appealing to contemporary audiences, were shortlisted under the content category.
VunaPay, a platform for Agricultural Cooperatives that facilitates instant payment to smallholder farmers for produce delivered to the cooperatives was shortlisted under the Future Fintech category.
“By leveraging our extensive global business know-how with excellent operations and customer base of Safaricom and M-PESA Africa, we are excited to expand digital financial services and contribute to the development of the Kenyan and African economies, human resource development and a more prosperous life through supporting and collaborating with advanced startups,” said Katsuya Kashiki, General Manager of Smart Communication Platform SBU, Sumitomo Corporation.
“In alignment with our commitment to accelerating innovation for African prosperity, we are excited to welcome these startups into the programme. Their unique solutions harness transformative opportunities to leverage technology to significantly improve the quality of lives of millions of Kenyans. We look forward to supporting the startups to optimize their offerings, scale their solutions and expand their impact,” said Nissi Madu, Managing Partner at iHUB/CcHUB
Last year, Safaricom entered into a strategic partnership with M-PESA Africa and Sumitomo Corporation, a leading Fortune 500 global trading and business investment company, to launch the Spark Accelerator following an approval by Safaricom board and shareholders to restructure the Spark Fund.
The Spark Accelerator will leverage a team of founders and experts to accelerate product innovation across different industry verticals.