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East Africa Breweries team from left to right; Mercy Gitari Captain Morgan shopper Manager, Diana Mbugua, Kennedy Mutula- Marketing Manager spirits, Davis Changalwa- Brand Manager, Captain Morgan, Edward Kimathi and Peter Kamau during the launch and unveil of a vibrant new range of limited-edition bottles for Captain Morgan’s Personalisation campaign at Ridgeways Gardens, Meru.
- Meru Comes Alive as Mejja, YBW Smith & Jaysoul Electrify fans in Meru During Captain Morgan’s spice Takeover;
Kenya Breweries Limited (KBL) renowned spiced rum Captain Morgan, proudly launches a vibrant new range of limited-edition bottles in Meru at Ridgeways Gardens this past weekend featuring an exhilarating lineup of artists and DJs, making it a night to remember for the brand’s loyal fans and consumers alike.
The event, designed to capture the adventurous and fun-loving spirit of Captain Morgan, allowed attendees to interact with limited-edition bottles printed with nicknames that perfectly match the personality of each person in the crew, creating unique moments as they enjoyed electrifying performances.With music echoing through the air and the garden transformed into a vibrant celebration of culture and creativity, consumers in Meru enjoyed the best of a spiced-up experience.
“We are thrilled to bring this exciting campaign to Meru. Captain Morgan is all about captivating adventure-seekers who yearn to authentically express themselves and unleash their own unique spice and flavour.
This event marks the beginning of a new way for our fans to connect with the brand on a personal level, seizing the moment, making memories, and what better way to do that than with a bottle that best describes each person’s character that is uniquely theirs” said Davis Changalwa, Brand Manager, Captain Morgan, Kenya.
Consumers were treated to stunning live performances from Captain Morgan’s brand ambassador Mejja alongside YWB Smith, Jaysoul and Maandy. To keep the energy levels at pace was a line up of spin masters who kept the fans on their toes throughout the night as MC Gogo and Hype Ola kept the crowd charged as they spiced away the night with Captain Morgan specially made cocktails.
The highlight of the event was the unveil of the Personalization campaign as the brand brought to live personas of the Captain Morgan consumers which include Captain Kiongoz, Captain Chill Mode, Captain Vybz, Captain Turn up, Captain Selekta, Captain Dundaah, Captain Swag, Captain Vybz, and Captain MA-Vibes. Consumers will have the opportunity to own a limited edition of personalised bottles with any of the labels that best describes their characters.
Captain Morgan’s new personalized bottles are part of the brand’s continued efforts to celebrate the spice in each person and enhance consumer engagement by offering experiences that align with their lifestyle and values. By bringing this experience to Meru, Captain Morgan shows its commitment to connecting with fans in unique and memorable ways across the country.The new personalised bottles will be available in outlets across the country.
