Paul Arithi 
From left to right: Digital Driving School John Macharia, Workers MP Uganda Bykatonda Abdulhu, Cake City CEO Mohamed Zahir, IFPI Regional Director Angela Ndambuki and JSA Executive Director Jared Oundo. Courtesy: Cake City. {PhotoCredit/Courtesy}
Cake City has been named East Africas leading cake shop in this year’s Pacesetters Awards (PSA).The Pacesetters Awards is an annual industry leadership recognition programme organised by the Jubilant Stewards of Africa (JSA), a Non-Governmental Organisation.The awards celebrate SMEs and mid-sized companies across ten African countries,
leading in innovation, quality products, and service delivery.
It also recognises companies creating jobs and contributing significantly towards an economy.Cake City emerged as the winner of the hotly contested Pacesetter in Cake Shop of the Year 2022, following an intensive survey conducted by JSA across East Africa between August and October 2022.
According to JSA, Cake City was selected through a competitive and thorough process involving public votes and a panel of judges.
The awards are based on the Performance Index (OPI) where processes and systems are scrutinised and benchmarked against globally acceptable standards, JSA CEO Mary Boniface said.She added that the Pacesetter Award committee ranks the companies using a growth index formula to level the playing field among businesses of all sizes.
Cake City founder and serial entrepreneur Hasnain Noorani said the award is a testament to the companys commitment to going beyond the call of duty in their service to humanity.It is a pleasure to be awarded alongside some of East Africas leading companies. To get regional recognition and have the public vote for us is a sign that we are doing
something significant, Noorani said.
Commenting on the same,Mohammed Zahir, the CEO of Cake City said the recognition is highly appreciated, as it comes when the company is marking ten years in operations.We are extremely pleased to receive this award. Since we opened doors in 2012, we have steadily grown the business and now have eight branches in Nairobi, in areas including Westlands, Gigiri, Langata, Kilimani and so on.We remain committed to offering the highest-quality products to our customers and contributing positively to the Kenyan economy,Zahir said.
