The region’s leading insurance and investment holding company, Britam Holdings has been named among 50 of East Africa’s top performing brands by Superbrands East Africa, following a consumer survey undertaken by Kantar Research, across East Africa on three key parameters including quality of services/products, reliability and brand distinction.
Speaking during the awards ceremony, at the company’s headquarters in Nairobi,
Britam Holdings Group Managing Director (GMD) and Chief Executive Officer (CEO),
Tom Gitogo, said the
Super Brands Status award was a validation of the company’s recent awards at the 2022 Association of Kenya Insurers (AKI) awards ceremony where it scooped the Life Insurance Company of the year, for the 16th consecutive year and the General Insurance Company of the year award, for outstanding performance in the insurance industry, for the financial year ending 2022.
“This award is a good endorsement from our various stakeholders including customers, whom you spoke to. It is also an affirmation of the recent awards we won at the AKI awards ceremony,” he said.
Adding, “This award calls for us to remain focused on customer-centricity and to continuously live out our purpose to safeguard the dreams and aspirations of our customers through the solutions we offer.”
Britam Holdings Director of Customer Experience, Brand & Marketing,
Diane Korir, said
“For Britam Holdings, being a Superbrand means we have a strong and recognizable brand that is trusted and offers high quality solutions and services.”
On his part,
Superbrands East Africa Program Director, Mr.Jawad Jaffer observed that the
Superbrands status represented quality, commitment, and innovation, all of which translate to respect and brand desirability.
The
Superbrands seal is a mark of confidence and customers can be sure that by choosing
Britam, they are choosing a brand that has been consistently reliable, trustworthy and delivers high-quality service,” added Mr Jawad Jaffer.
Business Desk 
