Nura Kemis 
East African Breweries marketing and innovations director Anne Joy Michira will head Diageo’s new regional unit, the South, West, and Central Africa.
”We are thrilled to share that our Marketing and Innovations Director, Anne Joy Michira, is embarking on a new journey as the Marketing and Innovations Director for South, West, and Central Africa (SWC) at Diageo”.Read the Statement from the EABL
Starting April 1, Anne Joy will brings nearly 20 years of expertise in trade and marketing to the vibrant landscapes of SWC Africa. Reporting to John Musunga, who leads the newly established SWC business unit, Anne Joy will contribute her valuable insights to regions covering Southern Africa,the Indian Ocean, West Africa, and Central Africa.
Anne Joy’s remarkable career journey began in 2015 when she joined EABL from British American Tobacco (BAT). Over the years, she has held pivotal roles, from Marketing Manager for Mainstream Spirits to Head of Marketing, Beer for East Africa. In her current role, as Marketing and Innovations Director, she has spearheaded groundbreaking initiatives, including the development of a captivating range of ciders.
Under Anne Joy’s leadership,Kenya witnessed the fastest growth of Johnnie Walker globally, and her work on Senator marketing earned EABL its first-ever Cannes Lion award.Her contributions to revitalizing iconic beer brands like Tusker and Pilsner have left an indelible mark.
Mark Ocitti Ongom, Kenya Breweries Limited (KBL) Limited Managing Director, expressed confidence in Anne Joy’s abilities, stating, “Anne Joy has been instrumental in growing and building some of our biggest brands in East Africa. We are sure she will take the same spirit to her new role.”
Join us in congratulating Anne Joy Michira. We look forward to witnessing her continued success and impact in her new role.
