Zamara Group taps the Boda-Boda Sector

Nura Kemis January 31, 2022

Zamara Group, a leading financial services provider has entered into a partnership with the United Boda Boda Association of Kenya aimed at bringing financial security and a future with dignity for close to 2 million Kenyans within the Boda Boda sector through its Fahari Retirement Plan.

The partnership will kick off with the rollout of pilot programs on retirement saving, pensions, and insurance acceptance within the sector, training, and subsequent mass rollout to facilitate adoption. Fahari ya Boda is tailored to the specific needs of the sector with other insurance solutions such as Last Expense cover embedded within the plan.

Speaking during the signing ceremony held at Serena Hotel, Zamara Group Chief Executive Officer said, “bringing Boda Boda Association on board is a key component of us as Zamara to drive financial inclusion within all sectors of our economy. We understand the risks that come with not having a savings pot for the future and as such shall offer Boda Boda operators an efficient means to plan and save for their retirement

On his part, Kimani Wanduthi, Chairman, United Boda Boda association said, “by addressing the issue of savings and financial literacy, we are empowered to create a savings culture within the sector, grow member savings and increase financial security and be able to support our families and the community during old age.”

Boda Boda has become one of the most popular modes of transport both in the rural and urban areas, moving people and goods from one place to another.The sector has grown in leaps and bounds in the last decade providing employment opportunities, a source of livelihood, and economic empowerment, especially for the youth.The sector is a significant contributor to the economy and plays an important role in the transport sector as an alternative, or complementary, mode of transport.

“The industry is thought to support 5.2 million Kenyans, directly or indirectly, accounting for 11 percent of the population, and assuming a rider makes a modest Ksh 700 per day, then the sector generates close to Ksh 1bn per day and close to Ksh 357bn per year. The vibrancy, energy, passion, hard work, creativity, and entrepreneurship of the Boda Boda rider is a true testimony to the resilience of our economy and our country,” Mr. Raichura added

Each of the close to 2 million members can open their secure Fahari ya Boda Boda pensions and insurance account linked to their national ID in less than 2min – all completely automated, paperless whether using a smartphone or a simple feature phone on USSD or on WhatsApp. Any amount, any time, any channel, view statement, make ad hoc contributions, no penalties, daily interest, access if need be. Fahari ya Boda Boda allows the sector members to save and build up a savings pot of money for their future financial needs. The more you save into your account, the more it grows. The accumulated savings are returned to you as a lump sum or a monthly pension at the point of exit.

Zamara in November 2021 inked a partnership with the National Federation of Jua Kali Associations to drive financial inclusion with a promise of bringing together the informal sector and creating a savings culture in the country.