Christine Kagendo 
- Coca-Cola’s Returnable Glass Bottle Campaign Lights Up Nairobi Ahead of Valentine’s Day
Coca-Cola is setting the stage for a nostalgic Valentine’s celebration with its returnable glass bottle campaign, reigniting the joy of sharing a classic Coke with loved ones. The campaign celebrates the brand’s heritage as a symbol of shared moments and refreshment for generations.
For decades, Coca-Cola has been at the heart of Valentine’s Day celebrations, a day when love is expressed through simple, meaningful gestures. The campaign invites Kenyans to rediscover the magic of enjoying Coca-Cola in its iconic glass bottle—a tradition deeply woven into the country’s social fabric.
Running nationwide across Nairobi, Eastern, Western, Nyanza, Coast, Rift Valley, and Mount Kenya, the campaign aims to revive appreciation for returnable glass bottles while fostering community engagement.
Over the past one month, Coca-Cola teams have been actively engaging communities, encouraging consumers to embrace the classic glass bottle experience.
Since January, Coca-Cola caravans have traversed over 40 counties bringing interactive events and moments of nostalgia to residents.
At just KES 20 for a 200ml bottle, the returnable glass option remains an affordable and familiar choice for students, families, and social gatherings.
“Coke always makes me so happy when it’s in a glass bottle because it brings back childhood memories of when we used to get it as kids. It also tastes so good when it’s ice-cold—I really love that design. When it’s in a glass bottle, it’s always cold and has the sweetest, most refreshing taste,” said a Coca Cola consumer.
“My earliest memory of Coke is from the Christmas season when the first thing you’d see were Coca-Cola trucks arriving. But the best part was the one-liter glass bottle—especially the moment it was opened. That sound… that was the best. I don’t think there’s any memory I can compare to that,” another added.
More than just a beverage, Coca-Cola in a returnable glass bottle is a cultural touchstone, evoking cherished memories of togetherness. Whether enjoyed ice-cold or at room temperature, it remains a beloved part of Kenyan life.
As Coca-Cola continues to embrace innovation, the returnable glass bottle stands as a timeless symbol of connection and community. This campaign is more than just about refreshment—it’s about celebrating tradition, strengthening bonds, and uniting Kenyans, one bottle at a time.
