james wika 
- Emirates and the Collingwood Football Club renew partnership for another five years;
- The airline will remain the Premier Partner of the Collingwood Football Club until 2029;
Emirates and the Collingwood Football Club will extend their 25-year partnership for another five years, allowing the airline to continue as the Premier Partner of the Collingwood through to 2029.
The renewal of the partnership reflects Emirates’ and the Collingwood Football Club’s continued commitment to strengthening their connection to communities through sports.
Barry Brown, Emirates’ Divisional Vice President for Australasia said, “Our partnership with the Collingwood Football Club extends almost as long as our presence in Australia and reflects our steadfast commitment to Melbourne, a city which shares our enthusiasm and passion for sports.
“Emirates and the Collingwood Football Club are both recognised for their excellence, creating a powerful synergy that extends across the sports and aviation industries, with the Magpies’ long history of wins and remarkable successes aligning perfectly well with Emirates’ myriad of accolades.
“We’re proud of this partnership and are excited for what the next chapter will bring.”
Craig Kelly, Collingwood Football Club CEOsaid, “We’re delighted to extend our partnership with our Premier Partner Emirates for a further five years.
“Since partnering in 1999, the unity between Collingwood and Emirates has grown from strength-to-strength and has developed into one of the strongest partnerships in Australian sport.
“30 years of partnership is a huge achievement and one we’re extremely proud of.
We thank the entire Emirates family for their commitment and support, and we look forward to what the future has in store for this partnership over the next five years.”
The Emirates logo will continue to feature on the Collingwood Football Club guernseys and shorts, and the airline will continue to offer Collingwood Members year-round discounts on Economy and Business Class fares to over 140 destinations across the global network.
Emirates’ partnership with the Collingwood Football Club forms part of the airline’s extensive sponsorship portfolio that includes the ICC Cricket World Cup, Rugby World Cup, the Dubai World Club in horseracing, and football clubs including Real Madrid CF, Arsenal F.C., AC Milan, Olympique Lyonnais and S.L. Benfica.
The airline also sponsors all four of the tennis Grand Slam tournaments – The Australian Open, Roland-Garros, US Open and The Championships, Wimbledon.
Emirates recently announced a five-year renewal of its longstanding partnership with Tennis Australia, remaining as the Official Airline of the Australian Open until 2029.
Emirates has served Australia for more than 28 years, flying over 40 million passengers to and from Australia via its hub in Dubai.
The airline currently operates 77 weekly services from Sydney, Melbourne, Brisbane, Perth, and Adelaide, connecting passengers with over 140 destinations, with the ability to transport 68,000 passengers per week to and from Australia.
On 1 December, Emirates reinstated its second daily service to Perth, returning to its pre-pandemic capacity, and will be introducing a third non-stop service between Dubai and Melbourne, starting from 30 March 2025.
