Tusker Lite Unveils New Campaign with a Refreshed Pack Design to its DNA. We want our consumers to embrace vibrant, expressive experiences.
We aim to inspire such kind of a lifestyle,where every moment feels lighter, more exciting, and full of possibilities,” said Charles Okanya, Marketing, and Innovations Director
With an engaging digital campaign and interactive activations, Tusker Lite is set to deliver a refreshing wave of energy, blending entertainment and innovation acrossmultiple platforms to engage consumers at every touchpoint. Each activation offers a chance to enjoy Tusker Lite’s refreshing taste in high energy atmospheres promising a journey of unforgettable moments wherever they are.
The brand invites all its consumers to #TurnUpTheLite whether it’s a spontaneous night out with friends at your favorite bar or a chilled evening at home, it’s the perfect time to rediscover the beer you love, now with a refreshing new look.
Join us at the Tusker Lite House party at Koda, Nairobi on October 26th, 2024, for an electrifying night of music, lights, and high-energy as we unveil our exciting new look!
Eabl has been on forefront in entertaining its revellers and and the its Brand lovers with also the much-anticipated Tusker Oktobafest regional activations are set to kick off on October 19th with simultaneous celebrations at Enkare in Kitengela, Texas BBQ in Kikuyu and Timber XO in Eldoret, hosting top Kenyan acts and offering attendees a curated cultural experience as they enjoy their favourite beer.