Paul Arithi 
- Kenya Gets Broader Health Coverage with the Launch of First Afya Biashara
First Assurance, a leading Kenyan insurance company with a long-standing commitment to providing security and peace of mind, is shaking up the SME healthcare landscape with the launch of a new product, First Afya Biashara. This innovative medical insurance product is specifically designed to address the unique needs of small and medium-sized enterprises (SMEs) with 3 to 19 employees.
Unlike traditional offerings, First Assurance has skewed this product to empower businesses by offering tailor-made solutions that suit specific needs and budgets that various businesses might have.
Businesses can choose from a wide range of options, thereby ensuring their employees receive the healthcare they deserve without breaking the bank.
First Afya Biashara goes far beyond traditional medical coverage.In recognition of the growing importance of mental health, a sensitive subject, the product incorporates comprehensive mental well-being support. 
Employees will gain access to a wide network of reputable institutions specialising in mental health, offering services ranging from therapy and counselling to medication and management. This commitment to mental health extends to substance abuse treatment, providing a crucial lifeline for those seeking recovery.
In recognition of the state of the Kenyan population and its various demographics, the plan offers coverage for attempted suicide and intentional self-injury, ensuring employees have access to the support they need during difficult times. This comprehensive approach to healthcare, coupled with
coverage for essential services like maternity care, family planning, fertility treatment for IVF, annual check-ups, and co-pay options for outpatient consultation is geared towards fostering a healthier and happier workforce.
First Afya Biashara empowers SMEs to invest in their most valued asset, their employees, by providing them with the peace of mind and security that comes with knowing they are covered for all their healthcare needs.
The launch of First Afya Biashara amplifies First Assurance’s core values, Insure Secure Assure.This innovative product is set to fill a critical gap in the Kenyan insurance market, offering SMEs a much-needed health solution towards their employees’ health and well-being.
